Monday, April 7, 2008

Green's Coming of Age

In 2007 there was unprecedented growth in all things Green, and in 2008 consumer hunger for Green products and services is an ever increasing economic driver. Environmental concerns are stealing headlines and leading the nightly news. With the big box office appeal of Al Gore’s An Inconvenient Truth and his Nobel Prize, Green has emerged as the salient theme of our times.

Green business offers consumers an opportunity to buy into the social mission of helping the planet. Green purchases help consumers feel good, assuage fear, and communicate core values. Green business espouses a market identity with broad appeal that capitalizes on widespread social momentum. This is a powerful and persuasive value proposition.

Powered by Baby Boomers, a large and growing customer base is driving the new Green economy. This trend is likely to continue as subsequent generations, Generation Y and Millennium Kids, are even more environmentally aware than their predecessors.

Going Green can improve profitability simply by cutting energy consumption, and companies have a vested interest in communicating business practices and values that appeal to consumers. The rising tide of eco-press amounts to free marketing and reinforces the Green message.

Green has become a global social phenomenon. Green industries are now tapping into multibillion-dollar markets, and the potential for growth is staggering.

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