Thursday, February 12, 2009

One Million Acts of Green: The Human Network Effect

CBC's talk show, The Hour hosted by George Stroumboulopoulos and Cisco Systems have succeeded in mobilizing people to commmit over one million acts of Green. The campaign appropriately entitled, "One Million Acts of Green" (OMAoG) started in October 2008 and as of today, 1,103,140 Green acts have been registered with participants logging an average 9,435 Green acts per day, and seven Green acts per minute. Although it originated in Canada OMAoG now boasts grassroots support from people in 50 countries. Participants also include businesses, politicians, celebrities, athletes, schools, universities, municipalities, and environmental groups.

There are many ways to act Green, it can be as simple as changing light bulbs or driving less. As referenced in a Green Market article subtitled, The Power of Small Gestures, small efforts can have a huge impact when they are repeated millions of times. The OMAoG campaign started with just one act, there are now more than one million acts of Green, amassed one act a time.

The goal is to change how we live and how we treat the planet and challenge others to do the same. The OMAoG interactive website is an accessible educational resource where people can register their acts of Green. It’s a virtual gathering place where people can exchange ideas, view content, post photos and videos, and create groups. Thanks to the website's GreenNexxus caclulator, registrants can calculate the impact of their environmental good deeds.

According to an IT in Canada article, Trent University and Dalhousie University led the way in terms of most members and most acts of green, (other noteworthy educational establishments included Bishop Strachan School, Havergal College, Delta Secondary School, Acadia University). Airdrie was the city with the most Green acts (19,000 acts) followed by the Town of Okotoks and North Bay. Many of Canada’s leading corporations including BMO Financial Group, MTS Allstream and Fairmont Hotels & Resorts have joined OMAoG and are complementing the program with innovative employee engagement and customer-facing initiatives. OMAoG’s “greenest” provinces are Ontario, Alberta, British Columbia and Nova Scotia

Kirstine Layfield, executive director of programming for CBC Television said "I think we helped demonstrate with One Million Acts of Green in particular, the great results you can achieve by reaching out and engaging people.”

OMAoG has not only raised awareness it has reduced greenhouse gas emissions by 63,326,358 kg. With over one million acts of Green in four months, OMAoG is a shinning example of positive and timely environmental change. This is a tangible demonstration of what can be achieved when we work together as a human network.

Go to One One Million Acts of Green to log your Green acts, challenge your co-workers, friends and family to do the same.


OMAoG (French)
The Hour
OMAoG Previous releases
OMAoG Facebook group
OMAoG on Twitter

Video: OMAoG <here>
Video: First two months of OMAoG. <here>
Video: BMO Financial Group on OMAoG <here>.
Video: Cisco CEO on OMAoG and how the human network can change the world. <here>

GreenNexxus greenhouse gas calculator
Cisco Green


Anonymous said...

this post is misleading. there is no indication, either here or on the omaog site, of how many individuals contributed to the 1,000,000 registered acts. and the ghg emissions saved are theoretical, not tangible - the campaign had no system for or mandate to follow up on, monitor or evaluate green acts, nor are any of the calculations or coefficients used provided or explained. more like one million acts of greenwashing.

The Green Market Oracle said...

The post should read one million registered acts of Green.

To review the architecture go to the GreenNexxus Greenhouse Gas Calculator link at the bottom of the original post. The numbers they generate are based upon self report, although I understand your concern that this is not the most objective measure of activity, I think you are missing the point. OMAoG will not change the world on its own, but it does represent another step on the road to sustainability.

I abhor dishonest (Green) marketing, however, I am not sure it is productive (or accurate) to criticize every initiative as greenwashing.

One million acts of Green is a great idea and something which others are sure to emulate.


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