"Our view is that oil production will peak in the near future. We need to develop... alternative energy sources." - Katsuaki Watanbe, President, ToyotaAccounting for 80% of total US energy consumption in 2007, fossil fuels are a significant part of America's energy mix. In 2007 renewables accounted for only 7% of US energy consumption. On 16 January 2009 the International Energy Agency projects global oil demand in 2009 at 85.3 mb/d. As the world's most actively traded commodity, the price of oil directly influences energy prices. As the price of oil increases, renewable energy grows in value, as the price of oil falls, renewables become less economically and financially attractive.
Last summer oil was approaching $150/barrel, this represented an increase of 50% in 6 months, and 6 times 2003 levels. Since the summer, oil prices have fallen by about 75%, to just over $40 per barrel. During this same time frame solar companies like FSLR reflected the price of crude and were posting major gains, but like oil prices, solar stocks fell towards the end of the summer.
Using words like 'incredulous' and 'inexplicable' many pundits are at a loss to explain oil's meteoric rise and rapid descent. In a Huffington Post article entitled What Goes Down, Must Go Up? Matt Simmons an oil industry analyst with nearly 40 years of experience, "notes that plummeting prices haven't been driven by any material declines in global demand, 'Crude oil has peaked' and 'Its future decline could be swift,' giving credence to his warning that 'What goes down can come right back!' The logic of his analysis suggests that oil prices cannot sustain for long at $40/barrel."
According to John Kilduff, a senior vice president with MFGlobal, "Nothing depresses energy prices more than a dismal employment outlook that curbs fuel usage." Fuel prices will likely start to increase in the spring, however we are unlikely to see $150 barrels of oil in 2009. We are currently experiencing a recession-induced demand drop, (The expected two-year contraction in oil demand would be the first since 1982 and 1983). "At the first signs of a real and sustained improvement in the economic outlook, oil prices should rebound and [there will be] a run-up to $70-a-barrel oil, and that will happen quickly," says Kilduff.
An October 2008 report entitled "Ratcheting Down: Oil and the Global Credit Crisis", indicates that $100/barrel are eminently justifiable. "Simmons has often said that oil at even $150/barrel is still incredibly cheap." To make his point, "Simmons invokes the perspectives of the new leadership at the International Energy Agency -- 'Current energy supply trends are patently unsustainable,' 'Future of human prosperity depends on how we tackle our energy issues', Consequences of policy/investment inaction are shocking', 'Massive investment required', and 'Time is running out and [the] time to act is NOW!' -- and closes his presentation by declaring that 'Yes We Can' solve this bleak energy future, but we now need to sprint into hasty retreat from our addiction to oil and gas.'"
Fatih Birol (IEA), wrote on March 2, 2008, “We are on the brink of a new energy order. Over the next few decades, our reserves of oil will start to run out and it is imperative that governments in both producing and consuming nations prepare now for that time. We should not cling to crude down to the last drop – we should leave oil before it leaves us. That means new approaches must be found soon..... The really important thing is that even though we are not yet running out of oil, we are running out of time.”
Increasing our reliance on renewable power is the only logical response to address dwindling supplies of oil and crucial environmental considerations, not to do so would invite calamity on a scale that would dwarf the current economic crisis. "In the longer run, unless we take serious steps to prepare for the day that we can no longer increase production of conventional oil, we are faced with the possibility of a major economic shock and the political unrest that would ensue." Dr. James Schlesinger, former U.S. Energy Secretary
The logic is inescapable, energy conservation and renewable power benefit us ecologically and economically. Increases in the price of crude have many implications for investors, including the fact that increasing oil prices will be good for alternative energy. If you choose to invest in renewable energy do so while oil is still cheap.
"One thing is clear: the era of easy oil is over. What we do next will determine how well we meet the energy needs of the entire world in this century and beyond." - David O'Reilly, CEO, Chevron





Today is Martin Luther King Jr. Day in the US, a federal holiday marked as a national day of community service. Tomorrow Mr. Obama will be sworn in as the 44th president of the United States. For most Americans and others around the world, this historic moment offers the promise of renewal and the hope that comes with a different approach to the difficult problems of our times.







Over the course of the last 10 months the Green Market has covered a wide range of issues including the economy, small business, politics, marketing, ethics, investment opportunities and government incentives. Along the way I hope I have provided resources and information that have proven useful to readers. In the coming year the Green Market will continue to examine the challenging business of Green with the ongoing objective of helping people turn Green into gold. I would like to thank all my readers and wish you all health and prosperity in 2009.
