Wednesday, May 26, 2010

Environmental Revolution: Leadership and Morale

The green market affords opportunities to lead industry with unique, environmentally friendly options for products and services. There is also considerable room for innovation that will drive the green economy forward.

Innovation is key to environmental solutions, but there cannot be innovation without inspired leadership. Considerable rewards await those companies that support such innovation. These rewards extend beyond high profile recognition and sales. Consumers develop deep connections with brands that are doing good for the planet.

Consumers are not the only ones who have discovered the importance of managing climate change, employees are also analyzing the environmental missions of the companies they work for. The US Green Building Council (USGBC) reports that employees tend to have more dedication when they know the company they work for is serious about addressing the problems that plague the environment.

Environmental leadership offers the opportunity to gain recognition and strengthen consumer loyalties, it also increases the morale of employees.
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Sustainable Business Methods, Strategy, Management and Reporting
Sustainability is an Unstoppable Megatrend
The Overwhelming Logic of Sustainable Business
Climate Counts: Businesses Combating Climate Change
Social Media and Sustainability
Social Action Driving Businesses to Adopt Sustainable Practices
Consumers Continue to Embrace the Burgeoning Green Market
America's Most Sustainable Businesses
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The Commericialization of Earth Day
Earth Day 2010: The Business of Green

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