Sunday, June 13, 2010

Innovation and the Development of Sustainable Products or Processes


Although each business faces unique challenges, developing sustainable products and processes offers a powerful competitive advantage. Developing a sustainable product or process is a complex endeavor with many interrelated concerns.

To develop a sustainable product or process businesses must find ways to assess and reduce their environmental impact. This concerns everything including raw materials, transportation, manufacturing processes, energy-consumption, disposal, and replacement.

Sustainable innovation demands ongoing optimization of every aspect of the product or process, including material selection, energy requirements, product safety, marketing, distribution, legal regulations, and end-of-life considerations.

When evaluating a sustainable product it is important to consider the entire life cycle and employ an integrative approach to innovation.

Businesses are increasingly innovating sustainable products and processes. Visionary business leaders who anticipate the winds of change and creatively develop sustainable products and processes will thrive in the rapidly changing economic landscape.
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