Sunday, February 28, 2010

Best Humerous Green Videos



Get Clean Coal Clean! (YouTube) This Cohen Brothers video is an ad parody that sarcastically makes the point that there is no such thing as clean coal (30 seconds).

Daily Show on Climate Change Deniers: John Stewart laughs at those who use recent snowfalls as evidence contradicting climate change. "Snowmageddon brings joy to children and global warming deniers." (7 minutes).

Colbert Report on Climate Change (EarthBlips): Steven Colbert makes fun of climate change deniers who claim that Washington's recent snowfalls repudiate global warming. (4 minutes).

In My Prius (YouTube): Amusing Prius inspired rap by the Casual Mafia. About as cool as a hot cup of tea.(3 minutes).

You Are My Sunshine (MySpace): This ad successfully bids for consumer attention. This funny British ad featuring naked buttocks, is selling energy efficient lightbulbs.

Reebok's Terry Tate (YouTube): See how office linebacker Terry Tate (Lester Speight) puts the hurt on those who are not doing their part for the planet. The series of clever Reebok ads were created by Rawson Marshall Thurber based on his 2000 short film pilot. (3 minutes)

Climate Change Affects Everyone (YouTube): Climate change is already affecting nature and people and... janitors. TV actor Neil Flynn, who plays a comic villain janitor on NBC's popular Scrubs, has a few words about global warming in character, courtesy of the Nature Conservancy. He points out that everyone relies on nature for survival, and drives home the reminder to recycle. (54 Seconds)
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Friday, February 26, 2010

Best Green Videos

These videos are meant to represent some of the capabilities of green video to communicate a wide array of environmental themes. From educational to sustainable, long and short, here are some of the best green videos. (Note: These videos were selected for their subject matter and not their production value).

Social Media for Sustainable Business (Vimeo): Definitions and explanation of social media and applications for sustainable business. Includes sections on trends, stories, media and how to. (83 minutes).

Vivandi Furniture (Ecobiz): A video about a green movement renaissance man. This successful entrepreneur explains his company's positioning strategy and his astute understanding of ecofriendly marketing. (4 minutes).

Free Market Environmentalism (YouTube): Author speaking about his book "Economics and the Environment a Reconciliation." Predictably he is supportive of the conservative view that government should do less not more, he emphasizes property rights as a means of resisting irresponsible industry practices. Although his views are radical, he makes a couple of prescient points that may reflect common ground between conservative and progressive thought on the environment. The common ground includes the ending of government fossil fuel subsidies and carbon auctions. (8 minutes).

Cap-and-Trade Explained (YouTube): Most Americans do not understand cap-and-trade. This short video offers a simple explanation of very important environmental legislation. (4 minutes).

350.org (emPivot): 350 is the most important number in the world. This number is the safe limit for CO2 levels in the atmosphere. This short video graphically reviews the perils of surpassing that number all without words. (30 seconds).

Polar Bears Falling from the Sky (YouTube): A bloody rain of polar bears on a downtown core to make the point that the average European flight generates 400 kg of greenhouse gases per passenger, that's the weight of an adult polar bear. Video produced by PlaneStupid.com. (55 seconds)

How We Know Humans Are Changing the Climate (EarthBlips): Joe Romm interviews with scientist and IPCC report author Michael MacCracken about the science of climate change. (7 minutes).

Climate Change Is a Clear and Present Danger (EarthBlips): Interview with a scientist about climate change, including how humans contribute to the climate crisis and its various impacts. (5 minutes).

Obama's Leadership on Clean Energy (YouTube): In his State of the Union address, President Obama renewed his call for energy and climate legislation saying, “the nation that leads the clean energy economy will be the nation that leads the global economy. And America must be that nation." (2 minutes).

Analyzing the Market Failures of Renewable Energy (Environmental Leader): James Sweeney of Stanford University analyzes energy efficiency and renewable energy, as well as market and behavioral failures. (1hr 3mins).

The Philosophy of Religious Environmentalism (YouTube): A lecture entitled "Religious Environmentalism: Promises and Challenges." This video is an exploration of the relationship between religion and the environment. The speaker explores how religious environmentalism is one of the most exciting global cultural, political and spiritual phenomenon of our times. Religious environmentalism offers many of the tenants of traditional religion and it is also linked to social justice and social change. (1hr35mins).

Michael Crichton's Critic of Environmentalism as a Religion (YouTube): Anthropological view of green as a religion within the Western world. Environmental thinking maps the Judeo-Christian myth which includes a set of collective beliefs. He expresses concern about the inflexibility of this approach and advocates for a science driven framework. (4 minutes).

Third Wave of Environmentalism (YouTube): Van Jones, former Obama Administration official, talks about the third wave of environmentalism in America and offers his moral vision. Conservation, regulation are the first two waves of environmentalism, but recently they have been joined by a third wave, investment. This opens up possibilities for broad coalitions as well as opportunities for racial and social justice. He emphasizes clean energy jobs and the greening of American cities. He also believes that government should be a partner in the building of an economy that supports people and the planet. (16 minutes).

Planet 100: Brief review of UN a report on the cost of environmental damage by large corporations. The report indicates that the environmental costs of the world's three thousand largest companies is 2.2 trillion dollars and, if not managed, this will significantly impact their bottom line. (1 minute).
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Next: Best Humerous Green Videos

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Thursday, February 25, 2010

Netvibes' Green Video Programming

Netvibes is a free web service that brings together personalized media sources and online services, including blogs, news, weather, videos, photos, social networks, email and much more. Millions of people around the world personalize and publish all aspects of their daily digital lives. Netvibes pioneered the first personalized dashboard publishing platform for the Web.

For consumers, Netvibes.com is the most awarded startpage and for agencies and publishers, Netvibes’ universal widget technology (UWA), widget distribution services and Premium Dashboards help rapidly deliver brand observation rooms and user-personalized marketing campaigns.

For companies, Netvibes Enterprise delivers secure, scalable personalized workspaces, portals and industry dashboards. Today, Netvibes powers personalization for more than 1000+ of the world's leading brands, interactive agencies, government organizations, non-profits and enterprises--serving half a billion widgets every month.

All of your feeds are automatically updated every time you visit your personalized start page. A personalized start page is easily created with the assistance of the wizard tool. Netvibes includes a section called "My Green Feeds" which aggregates several of the best online video feeds in one place, including Treehugger TV, YouTube, empivot, ecolive and greentv.

TreeHugger TV: The leading media outlet dedicated to driving sustainability mainstream. Partial to a modern aesthetic, they strive to be a one-stop shop for green news, solutions, and product information. They also extend their expertise to companies looking for a little green guidance. Past clients include Domino, Sundance Channel and House & Garden.

YouTube :: Tag // environmental: One of the world's largest video sharing websites on which users can upload and share videos. They display a wide variety of environmental video content.

emPivot's Most Viewed Videos: This site aims to allow people to see green from all angles. It is the first online network to bring together the wide range of user generated and premium video content related to the environment. As a result, emPivot is a powerful aggregator of green-related media content for anyone and everyone. Their diverse network of users (people, organizations, and companies) share video content and connect with each other to share media. emPivot's key competitive edge may be its search engine.

Ecolive.TV's Latest Shares : A green video community for protecting our Environment. They search the web to collect and present the best green videos and share them on their site. Their site offers green videos in many categories including featured, most sent and most viewed.

Green.TV - Highlights: This site is produced with the endorsement of The United Nations Environmental Program. It is the first website to bring together films from a whole range of environmental organizations and independent filmmakers and make them available to anyone anywhere. Videos are organized into categories including News, Business, Kids, Air, Land, Water, Climate Change, Technologies, People and Species.
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Wednesday, February 24, 2010

Hulu's Green Video Programming

Hulu offers web-based commercial-supported streaming video of TV shows and movies from networks and studios. Hulu provides video in Flash Video format, including many films. Hulu also provides web syndication services for other websites including AOL, MSN, MySpace, Facebook, Yahoo!, and Comcast's fancast.com. Hulu is a joint venture of NBC Universal (General Electric), Fox Entertainment Group (News Corp) and ABC Inc. (The Walt Disney Company), with funding by Providence Equity Partners, which made a US$100 million equity investment and received a 10% stake. Here are a few of Hulu's green shows.

Big Ideas for a Small Planet: A half-hour show that covers green technology business, building and alternative fuels. The one full episode is about alternative power — sun, wind and cow manure. And 64 other clips that run an average of a minute each and are about cargo container homes, electronic waste recycling, green fashion and more.

FORA.tv Environment: This show specializes in showing world-class speakers, debates and presentations. Their Hulu channel has nine clips total, four of them full episodes with people like San Francisco Mayor Gavin Newsom talking about tidal power, Jean-Michel Cousteau warning about the dangers of fish farming, and Amory Lovins giving a presentation about renewable energy.

Vanguard: This show sends correspondents all around the world to report on important and sometimes controversial issues like water and energy.

Earth Day: Select environmentally themed segments from NBC News shows featuring a young environmental activist, the history of Earth Day, a greener logging company and green cars at the Detroit Auto Show.

Building Green: A half-hour series about green building and the construction of a green dream home. The 13 episodes cover straw bale construction, doors and windows, lighting, water, floors, interior and exterior finish work and more.

Red Hot & Green: Half-hour episodes about greening up regular rooms in typical home-makeover reality show style. The 13-episode season highlights the kitchen, dining room, bathroom, garage and master bedroom.
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Tuesday, February 23, 2010

11 Best Green Video Channels or Series

National Geographic Environmental Series: Clips on landslides, tsunamis, floods, droughts and global warming. Each of the clips are written and produced in a quick and easy-to-digest format and use graphics and archive footage well. Environment featured videos are presented in the following categories: Environment Video, Energy, Environmental Threats,Global Warming,Going Green,Green Guide, Habitats,Natural Disasters. Ocean Now, Preserve Our Planet, State of the Earth and Threats to Animals.

Science Daily: Source for the latest scientific research and environmental news. Videos are classified under the following headings: ,,,,,,,,, ,,,,,,,,,,,,, ,,.

Reel Impact (Documentary Series): Planet Green's Reel Impact brings to the small screen documentaries that illustrate the tremendous impact humans have on our planet.

EcoBiz: Profiles individuals who are visionaries in strategy and have worked to establish more environmentally sustainable policies and innovative eco-friendly business tactics. They are all about green business — the people who run them and the products and services they make and provide. the 31 video clips in this series covers an impressive range of green business pioneers.

green.tv business channel: What business leaders are doing to assume their environmental responsibilities. Topics include sustainable growth and building a low carbon economy.

The Green Economy Post (Video): A blog portal that provides site visitors with green career information. It also covers the impact of the environment, sustainable building, cleantech and renewable energy. Videos cover topics like green marketing, energy efficiency, and clean tech.

Planet 100: Top environmental news and information, a daily news cast in 100 seconds or less.

350.org Video Retrospective: A few videos that shows how the 350 campaign began, what it accomplished, and what is left to do.

ecobold.com: Offers video reviews of green products at a cost cheaper than list price. Every Tuesday they upload a new product review and every Friday they upload an interview with a green product manufacturer. Recent uploads include Eco-Friendly Labels and Stickers , Tire Recycling Company: West Coast Rubber Recycling, Eco-friendly Paper Products: Green Forest and Recycled Gold Jewelry: Dawes Design

eHow Green: YouTube show and popular how-to website has thousands of videos on scientific and engineering facts about energy -- solar, wind and nuclear.

Green Car Guide Video Series: eHow series on green cars, hybrid vehicles, electric and alternative fuel automobiles are explained by a green car expert. There are 6 videos in this series.
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Monday, February 22, 2010

11 Sites that Specialize in Green Video Content

emPivot (Video): This site aims to allow people to see green from all angles. It is the first online network to bring together the wide range of user generated and premium video content related to the environment. As a result, emPivot is a powerful aggregator of green-related media content for anyone and everyone. Their diverse network of users (people, organizations, and companies) share video content and connect with each other to share media. emPivot's key competitive edge, may be its search engine. Featured programs include Brighter Planet which is dedicated to bringing solutions to the climate crisis through practical means and 3BL Media Corporate Social Responsibility Channel which is devoted to corporate social responsibility efforts. Videos are also presented by categories including Business & Technology, Cars & Transportation, Energy & Climate, Green Building, Land, Air & Water Issues, Nature & Conservation, Politics & Advocacy. Videos are also presented by genres including All Education & Awareness, Film & Documentary, Humor, Interviews & Speeches, News, Opinions & Editorials, Products & Services, Tips & How To's. Videos can also be searched by tags including: green, environment, sustainability, sustainable, CSR, environmental, 3bl, green business, bottom line, cause marketing, accountability, corporate responsibility, socially green venture, environmentalism, energy, climate change and global warming.

EcoLive: A green video community for protecting our Environment. They search the web to collect and present the best green videos and share them on their site. Their site offers green videos in many categories including featured, most sent and most viewed. Categories include Advocacy & Activism, Alternative Energy, Animal Protection, Conferences, Documentaries, Endangered Animals, Extreme & Special, Fun and Entertainment, Global Warming & Climate Change, Green Living, Green Technology, Marine Life, Nature & Forest Protection, Ocean Conservation, Music, and TV Show.

Planet Green (Videos): They provide clips and full episodes and address a wide array of subjects from the world's greenest homes to algae powered jets. Planet Green's DIY Projects feature is full of great ideas and advice to get a green do-it-yourself lifestyle started. They have many shows including Planet 100 which provides up to date news and information in less than 100 seconds. Other shows include 100 Mile Challenge, Emeril Green, Focus Earth, G Word, Living With Ed, My Place Renovation Nation With Steve Thomas, Stuff Happens, Total Wrecklamation, Wa$ted! , World's Greenest Homes Planet green topics include, Blue August Ocean and Water Issues, Coal: The Good, The Bad, The Dirty, Fashion and Beauty Videos Planet Green, Food and Health Videos From Planet Green, Home & Garden Videos From Planet Green, New Holiday Traditions, Solar Energy Videos, Tech and Transport Videos From Planet Green, Travel and Outdoors Videos From Planet Green, Work and Connect Videos from Planet Green.

GoGreen Tube: They invite the world to share and view green videos online that help provide important information about our environment, green technologies, innovations, products, and services so that governments, corporations, organizations or individuals can "Go Green" using the most effective means possible. For every video watched by registered users, one pound of carbon dioxide emissions will be offset. Green Tube offers videos on a variety of different channels including How To Be Green › Green Transportation › Chill Out › Global Warming › Sustainable Home › Eco-Friendly Products › Green Students › LOL- Funny › Organic › News-Politicians› Clean Energy› Conservation› Green Jobs.

Greenedia (Video): Greenedia is a guide to the best Green social media available on the Internet. Green social media is not just about activism. It's about the economy, business and investment. It's about living, building, driving and eating green. Greenedia believes that social media represents the next evolution (some would say revolution) of media. They are dedicated to finding, organizing and presenting the best social media being produced. Hundreds of green videos including shows like Green TV, Treehugger TV, G Living Live.

GreenTV: This site is produced with the endorsement of The United Nations Environmental Program. It is the first website to bring together films from a whole range of environmental organizations and independent filmmakers and make them available to anyone anywhere. Videos are organized into categories including News, Business, Kids, Air, Land, Water, Climate Change, Technologies, People and Species.

Green Energy TV: Green videos are organized into the following categories: green videos, Tips, Products, News and Jobs. Videos are also classified under the following headings: United Nations Development Programme,Solar Videos, Wind Videos, Fuels Videos, Hybrids Videos, Conserve Videos, Green Building Videos, Corp. Responsibility Videos, Organic Videos, Recycling Videos, Biomass Videos, Geothermal Videos, Educational Videos, Wave/Tidal Videos, Hydrogen Videos, Hydro Videos, Conferences Videos, Asia Videos, Europe Videos.

Environment Hub (Video): A source for information on the environment including videos in 9 categories GLOBAL WARMING - NUCLEAR ENERGY - BIOFUELS - FOSSIL FUELS - RENEWABLE ENERGY - AIR POLLUTION - ANIMALS - AGRICULTURE - LIVING GREEN - KYOTO PROTOCOL

GreenWala (Video): Wala is a word used in parts of Asia that means “person”. Greenwala has been described as a company that is a Conscious Collective. They are focused on harnessing the power of a community to create opportunities for people to "Go Green" and improve their lives. 1456 videos on a wide variety of green topics including subjects like Al Gore's new thinking on climate change and How to deal with climate change denial.

Green For All (video): They are a national organization working to build an inclusive green economy strong enough to lift people out of poverty. They are dedicated to improving the lives of all Americans through a clean energy economy. They work in collaboration with the business, government, labor, and grassroots communities to create and implement programs that increase quality jobs and opportunities in green industry.

EarthBlips (Video): Created for people passionate about green living and environmental issues. With their unique combination of technology and editorial, EarthBlips brings you inside the world of Energy and Transportation, Environmental Issues, Building and Design, Green Living, and more. One-stop access to all the breaking news, rumors, and commentary from expert sources around the Web. The Blips sites deliver comprehensive, topical editorial coverage in focused communities across a broad range of subject matter. By tracking thousands of blogs in distinct verticals, they find unique, unheard stories from big to small.
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Saturday, February 20, 2010

11 Biggest Video Sites for Green Content

Here is a review of the 11 biggest online video sites and a summary of their green content. The review of each site concludes with links to their content in the areas of the environment, climate change and sustainable business.

Google Video: A free video sharing website and also a video search engine. Google Videos allows selected videos to be remotely embedded on other websites and provides the necessary HTML code alongside the media. This allows for websites to host large amounts of video remotely on Google Videos without running into bandwidth or storage capacity issues. Google Videos search results include videos discovered by their search crawlers on other hosting services. In 2009, Google discontinued the ability to upload videos to Google's web servers.

Environment (millions of videos)
Climate change (260,000 videos)
Sustainable business (1,290 videos)

YouTube: One of the worlds largest video sharing websites on which users can upload and share videos. They display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations offer some of their material via the site.

Environment (282,000 videos)
Climate change (128,000 videos)
Sustainable business (716 videos)

Vimeo: A community of creative people who are passionate about sharing the videos they make. Vimeo was created by filmmakers and video creators who wanted to share their creative work, along with intimate personal moments of their everyday life. Their site includes tools and high quality video.

Environment (12,742 videos)
Climate change (2,369 videos)
Sustainable business (573 videos)

Y!Video: A pop-culture mashup of all video from across the Yahoo! network in one place. Original and up-to-date videos from user-created content to exclusive Web shows.

Environment (7032 videos)
Climate change (1746 videos)
Sustainable business (26 videos)

Veoh: A revolutionary online video service that gives users the power to easily discover, watch, and personalize their entertainment viewing experience.Veoh gives you free access to all of the great TV and film studio content, independent productions, and user-generated videos on the Web. Veoh's powerful search capabilities and recommendations engine help you easily find videos. Veoh is an open platform for content publishers of all sizes and sophistication. Currently more than 100,000 publishers - from forward-thinking, well-known entertainment brands to independent, made-for-the-Web producers - use Veoh to connect with an audience of more than 28 million global, engaged, influential viewers. In addition, Veoh's unique publisher optimization program gives publishers powerful tools to help them raise awareness of their content and cultivate loyal viewing audiences.

Environment (5516 videos)
Climate change (1615 videos)
Sustainable business (22 videos)

Revver: An online media network that supports the free and unlimited sharing of media. Their unique technology pairs videos with targeted ads and tracks them as they spread across the web. Videos posted on Revver can go to places like AOL, Facebook, MySpace, Bebo, Blinx, iTunes, AppleTV, WordPress, Blogger, TypePad and mobile phones. They serve millions of videos each month using a powerful platform and suite of tools for serving and sharing media. They also have customizable widgets, vlog capabilities and an API for building video sharing sites.

Environment (3701 videos)
Climate change (786 videos)
Sustainable business (131 videos)

MySpace: This social networking site has thousands of searchable videos. MySpace operates solely on revenues generated by advertising as its user model possesses no paid-for features for the end user. Through its Web site and affiliated ad networks, MySpace is second only to Yahoo! in its capacity to collect data about its users and thus in its ability to use behavioral targeting to select the ads each visitor sees.

Environment (1000+ videos)
Climate change (1000+ videos)
Sustainable business (65 Videos)

MetaCafe: Thousands of short entertaining videos including information on climate change. Metacafe is one of the world's largest video sites. They specialize in short-form original content and are committed to delivering an exceptional entertainment experience. Videos are user-generated, user-selected, user-reviewed and user-rewarded. Good search feature.

Environment (1000+ videos)
Climate change (1000+ videos)
Sustainable business (641 videos)

blip.tv: About twenty people run blip from a SoHo loft. Their independent content is focused on technology, business development, distribution, marketing and advertising sales. More than 48,000 independently produced Web shows use blip.tv to reach more than 22,000,000 people. We distribute more than 2.4 million episodes from these shows across the entire video Internet and onto television screens across the country. Advertisers like Johnson & Johnson, Warner Brothers and Progressive Insurance advertise with us and we share revenues 50/50 with show creators.

Environment
Climate change
Sustainable business

DailyMotion: New ways of seeing, sharing and engaging the world through the power of online video. Find or upload videos about your interests, eyewitness accounts of recent news and distant places, and everything else from the strange to the spectacular. People use Dailymotion to share your videos publicly, discover new videos through channels or tags, get feedback on your clips and creative work and spread videos across the Web.

Environment
Climate change
Sustainable business

magnify.net: A video publishing platform that makes it easy to share videos. The website features a meta-search tool that combs the web for videos matching a site's specific focus such as environmental themes. Users can also upload their own video content, and the resulting mix is available for sharing, rating and ranking by the community as well as integrating into playlists. Templates and controls make it easy to customize, the site also provides advertising, community, statistics and network tools. The service is free to users and its business model is based on shared advertising revenue with the websites that use its service. Magnify has grown from 20 sites to more than 2,000 user-generated video channels since its launch. For the eco conscious surfers, their 'Nature and Environment' channel has great offerings.

Environment,
Climate Change
Sustainable Business
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Next: 10 Sites that Specialize in Green Video Content / 11 Best Green Video Channels or Series / Hulu's Green Video Programming / Netvibes' Green Video Programming / Best Green Videos / Best Humerous Green Videos

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Friday, February 19, 2010

5 Key Elements of a Successful Online Video

Creating short video has never been easier but to make a successful online video make sure to include the following 5 key elements.

1. Above all good online videos are entertaining, funny and sometimes educational. How-to videos are a great way to demonstrate expertise and drive traffic. Whether you are controversial or share great tips, the goal is to create content that engages your target by providing something they will want to share with friends.

2. Although being eye-catching is crucial, it is also important that the clip have a professional look.

3. An attractive visual presentation involving a compelling color scheme, background, motion graphics and fonts.

4. The soundtrack is very important as it sets the emotional tone of the clip. The visuals must work in consort with the soundtrack: Music and narration can combine with graphics to create a powerful effect.

5. Video clips should be short and focused, about 2-3 minutes in length and to the point to maintain interest.
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Next: 10 Biggest Video Site's Green Content / 10 Sites that Specialize in Green Video Content / 11 Best Green Video Channels or Series / Hulu's Green Video Programming / Netvibes' Green Video Programming / Best Green Videos / Best Humerous Green Videos

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Thursday, February 18, 2010

Video Sharing Strategy in 12 Simple Steps

Marketing to maximize the exposure of online videos depends on video sharing. A video sharing strategy can radically increase traffic and the chances of success. Here are 10 simple steps to create an effective video sharing strategy.

1. Know your audience and craft a strategy (and content) that targets them. Customize your channel to reflect your message.

2. Create a title for your videos that will resonate with your desired viewers and teasers to get people interested.

3. While it is good to link to the videos from your own website and blog, the key is to get other publishers, blogs and websites to republish your video.

4. Distribute your videos by submitting them to as many video sharing sites as possible. Post your videos on major sites like YouTube and Google Videos but also on the more specialized sites related to your subject.

5. Use all the social media networking tools at your disposal to disseminate your video.

6. Direct traffic from your video by placing your URL in your profile.

7. Include your website URL on the opening and closing sequence of your video.

8. Research a list of the Web's most watched videos on your subject and post your video as a response.

9. Create a playlist using these related videos and give it a name that contains the keywords people would enter to search for that subject. Also, use the “tags” and the “description” fields to enter additional keywords.

10. Ensure that your videos are Internet friendly. Long loading times will lose the interest of your visitors. Make sure to use a format that has a small file size and a short load time, (eg Flash).

11. At the end of the video, invite your audience to see other related video segments at your site. Include the same call to action in the video description box. (If you put “http://” at the beginning of your URL, YouTube will make it a clickable link).

12. Create a box below the video asking people to enter their names and email addresses to get the complete series of videos. Use their contact information to send them related videos, articles and tips. Stringing video segments together in series is a great way to organize and present the information.

A video sharing strategy can offer powerful results, provided you follow these simple steps.

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Next: 5 Key Elements of a Successful Online Video / 10 Biggest Video Site's Green Content / 10 Sites that Specialize in Green Video Content / 11 Best Green Video Channels or Series / Hulu's Green Video Programming / Netvibes' Green Video Programming / Best Green Videos / Best Humerous Green Videos

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Wednesday, February 17, 2010

Online Video Consumption


Online video consumption is driven by ongoing media fragmentation and an increasingly wired population.

In Tech Crunch, Ashkan Karbasfrooshan reviewed several key factors behind online video consumption. He remarks that up until twenty years ago, a 30 second spot on one of the three major networks would reach almost everyone. In the 1952-53 season, more than 30% of American households watched NBC during prime time, according to Nielsen. Today, NBC’s prime time reach is 5%.

"As the media world becomes fragmented consumers are moving online. The Web is following a similar path, known as deportalization the move away from the dominant portals of old, as social networks gain huge followings and vertical niche sites gain smaller, but more loyal, followings." Karbasfrooshan said.

He uses the growth of cable television as an analogy for what is happening online. As the number of channels rose, so did overall content consumption. Consumption increases exponentially as the number of content producers and distribution points increases online.

Overall consumption of media will increase, but hits become less frequent and each hit will become more niche oriented. On average, a video will garner 500 views over time, 25% of those views will come in the first four days and by and large, only the first 30 to 60 seconds will be watched. In terms of how video content is found, statistics show that 45% of views come from direct navigation where a user searches for something they have already seen or are actively looking for. Meaning more than half are found by accident.

Through emails, texts and sites like Twitter, people increasingly expect content to find them. The context in which people are introduced to media and consume it is becoming more important than the content itself. Content is no longer king, context is.

Media is fragmented, the Web is becoming deportalized, and the front line of it all is online video.
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Next: Video Sharing Strategy in 12 Simple Steps / 5 Key Elements of a Successful Online Video / 10 Biggest Video Site's Green Content / 10 Sites that Specialize in Green Video Content / 11 Best Green Video Channels or Series / Hulu's Green Video Programming / Netvibes' Green Video Programming / Best Green Videos / Best Humerous Green Videos

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Tuesday, February 16, 2010

Green Video Sharing

Videos can do much more than sell products, they can communicate important social messages and shape people's consciousness.

Video sharing is an ideal medium for communicating the urgency of climate change. Online videos are also a powerful educational medium. They help explain the complexities of the climate crisis and sustainable solutions.

According to ComScore, there were over 31 billion videos viewed online in November 2009 and green videos are an increasingly large part of that offering.

Videos are proliferating online and video sharing is behind this exponential growth. Video sharing is facilitated by hosting services that allow individuals to upload video clips to an Internet website. The video sharing site will then store the video on its server and allow others to view it. Individual niche networks may be small, but comulatively they are now larger than broadcast television. Further, online video is not limited by the content or time constraints of traditional broadcasting.

Companies and organizations that leverage the extraordinary reach of online video are also able to share their message with millions without paper, ink or transportation.

For green marketers, video sharing offers a powerful channel to reach consumers and promote their message. Specifically, video sharing enables marketers to engage consumers through a compelling multimedia experience.

Video sharing works largely through word-of-mouth marketing, it attracts highly influential online users who have the potential to become brand advocates. According to Jupiter Research, 28 percent of users that view online videos regularly ranked themselves as the first person people come to for media recommendations, compared with 12 percent of all online consumers.

Video is also having a major impact on advertising channels. As reported in AdAge.com, "For years, online advertisers have used online ad exchanges to buy display advertising. But now exchanges are also coming to the more complex and fractured world of online video." The same article continues, "online video ad exchanges promise to become more commonplace. But the notion of near real-time video ad buying is a major break from the past and stands in stark contrast to TV, where inventory is generally bought well ahead of time."

The online video market is divided into premium content (professionally produced entertainment) and user-generated videos. These video ad exchanges are seeking to service the vast low end of the market which has been difficult to monetize.

While the online video boom continues, some of the multimillion dollar start-up sites that support them have not been able to stay afloat. Last Thursday, video site Veoh declared bankruptcy after consuming $70 million of venture capital, and recently Joost burned through $45M before being sold at bargain basement prices.

However, the portal is secondary to the content of the video. The viral nature by which many of these videos are spread mean they are not dependent on any one portal, it is the viewing public that decides which they view, and which they share. A few key influencers can create the kind of buzz that translates to millions of hits.

There are now many options available for eco-friendly messages. Compared to traditional broadcasting, online videos are inexpensive and when taken as a whole, they have even more reach.
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Next: Online Video Consumption / Video Sharing Strategy in 12 Simple Steps / 5 Key Elements of a Successful Online Video / 10 Biggest Video Site's Green Content / 10 Sites that Specialize in Green Video Content / 11 Best Green Video Channels or Series / Hulu's Green Video Programming / Netvibes' Green Video Programming / Best Green Videos / Best Humorous Green Videos

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