Tuesday, April 19, 2011

Xerox's Green Innovation

Sustainable innovation is key to Xerox's strategy. The company is putting green innovation to work for profit and the planet. For Xerox sustainability and profitability are mutually reinforcing goals for themselves and their customers.

Xerox Corporation is a $22 billion global enterprise for business process and document management. The 136,000 people of Xerox serve clients in more than 160 countries. Through its broad portfolio of technology and services, Xerox provides leading-edge document technology, services, software and supplies for graphic communication and office printing environments of all sizes. ACS, a company which Xerox acquired in February 2010, offers extensive business process outsourcing and IT outsourcing services.

The photocopying giant has also partnered with The Nature Conservancy to promote sustainable forestry, preserve biodiversity and help minimize forest loss and degradation that contributes to greenhouse gas emissions.

Xerox has been a leader for decades, as a mature company they now claim that green is part of their DNA. The company has maintained a business strategy focused on sustainable innovation. Xerox pioneered two-sided copying, print-on-demand, recycled paper and toner cartridges. More recently Xerox developed managed print services that enable customers to achieve their goals of reducing paper and energy usage, while boosting productivity.

The company claims that sustainability is a business fundamental, embedded in their operations and technologies, written into supplier specifications and creating economic value for their customers. They approach sustainability from a life cycle perspective because they recognize that the biggest opportunity to make an impact is by addressing all aspects of their actions, products and services.

Xerox’s innovative solid ink technology enables customers to cut costs and reduce their environmental impact. According to company, their ColorQube™ multifunction printer generates 90 percent less supplies waste, uses 9 percent less life cycle energy and produces 10 percent fewer greenhouse gases than comparable laser devices. Compared with conventional systems, it saves water, and is easier to recycle.

Xerox created the industry’s first Sustainability Calculator to help customers develop a fact-based estimate of their print-related environmental footprint. It enables customers to pinpoint opportunities to reduce both their environmental impact and their costs. They also help customers move from paper to digital documents with innovative business process and document management solutions

On April 7, 2011 Xerox Canada celebrated the achievement of reaching 1,500 patents. U.S. Patent 7,875,411 – XRCC’s 1,500th patent is part of the patent portfolio that covers long life photoreceptor technologies, a key area for increasing the sustainability attributes of Xerox’s laser printers and related products. The Xerox Research Centre Canada is responsible for developing the armour technology that almost doubles the life of photoreceptors - multi-layer thin film devices that convert light into electrostatic images.

“This technology has enabled a 30 percent reduction in waste, less down time and disruption to work flow, improved productivity, and fewer service calls,” says Yonn Rasmussen, vice president of the Xerographic Component Systems Group.

Investment in innovation can provide lucrative returns. Xerox discovered that their innovations have ended up either saving their customers and Xerox money or creating new markets and new profits.

See Xerox's environmental initiatives related to Solid ink technology and ColorQube. The company also has a sustainability Kit (PDF).

For more information, visit Xerox, or for investor information, click here.

© 2011, Richard Matthews. All rights reserved.

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