Tuesday, September 20, 2011

GreenBlue's Packaging Design Guidelines Close the Loop on Recycling

A lack of coordination between packaging design and packaging recovery is a major obstacle in creating closed loop recycling systems for materials. To address this issue, the non-profit organization GreenBlue has released a suite of reports that provide technical guidance on designing packaging to be compatible with common recovery methods. GreenBlue initiated this project to provide similar guidance for all packaging material types.

Design for Recovery Guidelines for Aluminum, Steel, Glass, and Paper Packaging detail common recovery challenges and barriers for these four major packaging materials, as well as providing practical instructions on how attachments, inks, coatings, and colorants affect recyclability and compostability.

The guidelines were inspired by the Association of Postconsumer Plastic Recyclers Design for Recyclability Guidelines, which outline which plastic bottles are compatible with today's recycling technologies. The guidelines are the result of two years of research into various end-of-life infrastructures and technologies.

The “Closing the Loop” research project was funded through a grant awarded to GreenBlue by the California Department of Resources Recycling and Recovery and additional support from GreenBlue's Sustainable Packaging Coalition - which promotes more effective material recovery systems by connecting packaging designers with available recovery options.

"The most important leverage point in a package's recyclability is during the design phase. These guidelines help packaging designers understand the various end-of-life options so they can design accordingly," said GreenBlue Project Manager Liz Shoch, who led the GreenBlue research and authored the guidelines.

See the Guidelines for Designing Recyclable and Compostable Packaging.

© 2011, Richard Matthews. All rights reserved.

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Lego and Mattel's Sustainable Packaging
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Earth Day Business Resources

2 comments:

Kayla Holman said...

I commend GreenBlue for crafting these guidelines. Thanks to their research packaging materials will be effectively utilized and properly recycled, making closed loop recycling a reality! http://tinyurl.com/3b8gaml

Packaging design said...

We all can easily observe that there is a complete absence of a harmonization between packaging design and packaging recovery. In addition, we cannot neglect this major obstacle in creating closed loop recycling systems for materials. Here I read the guidelines, these all are great guide for all of us.
Packaging design