Saturday, January 21, 2012

Video: Creating a Culture of Sustainability

The way to achieve corporate sustainability is by creating the culture from the ground up. Leading sustainability expert and author of Capitalism at the Crossroads, Stuart L. Hart, believes that when sustainability is viewed from the appropriate set of business lenses, leaders can create a culture to align their organization's strategies and people to improve performance and shareholder value. In this video you can learn more about Hart's sustainability framework that helps leaders and organizations harmonize their concerns for the planet with their strategies for growth, innovation and profitability.

Stuart L. Hart is the Samuel C. Johnson Chair in Sustainable Global Enterprise and Professor of Management at Cornell University's Johnson School of Management. He is also Founder and President of Enterprise for a Sustainable World. Professor Hart is one of the world's top authorities on the implications of environment and poverty for business strategy. He has published more than 70 papers and authored or edited seven books with over 5,000 Google Scholar citations in all. His article "Beyond Greening: Strategies for a Sustainable World" won the McKinsey Award for Best Article in the Harvard Business Review for 1997 and helped launch the movement for corporate sustainability. With C.K. Prahalad, Hart also wrote the pathbreaking 2002 article "The Fortune at the Bottom of the Pyramid," which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. His best-selling book, Capitalism at the Crossroads, published in 2005 was selected by Cambridge University as one of the top 50 books on sustainability of all-time; the third edition of the book was published in 2010.

© 2012, Richard Matthews. All rights reserved.

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