Saturday, April 21, 2012

Best Western's Earth Day Activities

Best Western International has formed a year long partnership with the Earth Day Network. Best Western is joining Bridgestone in sponsoring the massive Earth Day event on the National Mall in Washington, D.C., on April 22. As the centerpiece of Earth Day in the US, the National Mall event will attract Hundreds of thousands of people.

“Because of their enormous size and influence in the industry, it’s an extremely important step,” said Kathleen Rogers, president of Earth Day Network.

Best Western properties support green initiatives in several ways, from having in-room recycle bins, low-flow shower heads, recycled paper, and linen re-use programs to geothermal and solar-powered hotels that actually sell power back to the grid.

“We are excited to partner with Earth Day Network as green efforts are a big part of the future of our industry and an increasing differentiator for our hotel guests,” said David Kong, president and CEO of Best Western International. “Having nearly 4,200 hotels worldwide, we realize that even small changes made at each property can have a lasting positive impact on the environment.”

Best Western was the first mid-scale hotel brand to partner with Energy Star® program to provide hotels with the resources and tools to help them capitalize on the benefits of reduced energy consumption.

Every Best Western hotel in North America is required to have a green program in place.

© 2012, Richard Matthews. All rights reserved.

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