Thursday, April 5, 2012

Toshiba International Sustainability Journey: Bold Strategic Moves

Toshiba has made a bold strategic decision that has completely changed its product mix. Once a leader in incandescent lighting, the company is now betting on LED technology as the future of lighting. As revealed in a recent press release, Toshiba completely abandoned production of incandescent lights in March 2010 and in favor of LED lighting. Toshiba is the first major lighting manufacturer to proactively discontinue the production of incandescent lights.

Toshiba is one of the largest lighting companies and LED light manufacturers in the world, they produced their first light bulb in 1890. On July 13, 2011, Toshiba announced that twenty of its energy-efficient LED lights have received the US Environmental Protection Agency (EPA) Energy Star® label.

An Energy Star qualified LED lamp uses up to 75% less energy, lasts at least 15 times longer than incandescent lighting and has a light quality, which remains consistent over time

Being awarded the Energy Star certification is an important payoff for Toshiba’s bold strategy.

© 2012, Richard Matthews. All rights reserved.

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