Thursday, June 14, 2012

Keeping Up with Market Demand for Sustainable Products and Services

As reviewed in a 2012 Accenture study, executives report having difficulty keeping up with demand for sustainable products and services. There are three powerful initiatives that companies can embrace to help meet this demand. They involve design innovation, investing in understanding and reviewing supply chain capabilities.  These recommendations from Accenture Sustainability Services are intended to ensure that companies are better able to keep up with market demand for sustainable products and services. Here is a more detailed summary of the three recommendations:
 
1. Remodel innovation and design processes by embedding sustainability early, helping to drive greater resource efficiency in existing operations and create new sustainable products and services. Integrate consumers  and other stakeholders throughout the innovation process, using enhanced social media capabilities. 

      2.  Invest in capabilities, including analytics, to improve
            understanding of fast changing consumer expectations for sustainable
            products and services, and to identify new business models and
            profitable market opportunities with innovative demand-side partners.

       3.  Review operations and supply chain capabilities through sector-
            wide value chain collaborations that deliver adapted operating
            models, economies of scale and more responsive production and
            servicing. 

© 2012, Richard Matthews. All rights reserved.


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