Saturday, July 7, 2012

Biomimicry in Action: Janine Benyus on Design (Video)

Janine Benyus has a message for inventors: When solving a design problem, look to nature first. There you'll find inspired designs for making things waterproof, aerodynamic, solar-powered and more. Here she reveals dozens of new products that take their cue from nature with spectacular results. A self-proclaimed nature nerd, Janine Benyus' concept of biomimicry has galvanized scientists, architects, designers and engineers into exploring new ways in which nature's successes can inspire humanity.

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