Wednesday, October 10, 2012

A Private Sector Approach to Clean Technology from the CTTA

The Clean Technology Trade Alliance (CTTA) is a non-profit trade organization whose founding premise is based on the concept that supporting and improving the environment for future generations can only be accomplished through private sector action. Although they strive to support the environment and strengthen the economy, the CTTA sees efficiency as the driving force of business rather than environmental concerns.

The CTTA  bridges the gap between buyers and sellers of clean technology worldwide. Their mission is to drive the expansion of global clean technology by connecting buyers with sustainable solutions. This global community is dedicated to operating through innovative, productive and environmentally responsible methods and practices. Core processes revolve around sales and marketing services and clean tech cluster development. Through these processes, CTTA helps create a more sustainable, growing economy.

The CTTA's approach is in line with those who questions the morass of green marketing, profiteering and investment that creates companies focused on continuing R&D grants and subsidized businesses.

The Clean Technology Trade Alliance (CTTA) was designed to help overcome these issues and make finding and adopting sustainable solutions easier and more of a business function than a research project. The result of what CTTA does is to make the connection between sound business practices and environmental stewardship by providing the efficient, clean solutions that allow businesses to reduce costs and raise profits. It can even create market opportunities such as the sale of a waste stream for raw materials to another industry. CTTA creates Synergies.

CTTA aggressively recruits both companies providing clean, efficient solutions and the companies, projects, developers, organizations and agencies that need them. They vet both opportunities and solutions and then connect them.

All CTTA members go through a five step process prior to becoming a full member. We start with a general search for the solution needed and expand through a rigorous initial company validation and a brief discovery interview. The company is then turned over to a Clean Technology Evangelist and invited to participate in an extensive interview process covering topics such as business planning, customer development, supply chain management, philosophy and business management. This culminates with a scoring process that allows only the best businesses to move into the invitation for membership process. The CTTA works with proven performers who have high ethical values and provide the cleanest, most efficient solutions.

The CTTA mission is being accomplished through:
  • Identifying and verifying clean technology solution providers for business and government 
  • Making commercialization of products simple with a trained sales force, member organizations receive an almost immediate competitive advantage in distribution lines for both established and unseasoned products. 
  • Developing synergies that create new technologies, open new markets and discover new efficiencies 
  • Research teams that find, develop and introduce new opportunities to member companies.
At the core of CTTA's mission:
  • Identifying and facilitating partnerships between businesses that increase profit opportunities 
  • Opening markets for new technologies Developing new uses for existing technologies 
  • Providing the basis for smoother transitions to sustainable business practices
The CTTA believes that endemic global use of clean technology can be achieved by creating an ecology within which clean tech businesses can thrive and grow.

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