Saturday, January 26, 2013

Video - Cradle to Cradle: Certifying Products to Create the Future We Want for Our Children



The Cradle to Cradle Products Innovation Institute was created to bring about a large scale transformation in the way things are made. Cradle to Cradle (C2C) provides third party certification of products, they are working to create a future of abundance for our children. In this video they ask the question "how soon will you join them" the answer must be "now." C2C endeavors to provide a new standard of quality around the world. It has five levels of certification that begins with Basic. The other levels are Bronze, Silver, Gold and Platinum.

They offer certication in five categories:
  • Material Health 
  • Material Re-utilization 
  • Renewable Energy Use 
  • Water Stewardship 
  • Social Fairness
These five attributes drive innovation, they differentiate, growing and increasing the profits of those that make them. Cradle to Cradle isthe new standards of quality.

For more information click here.

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