Saturday, January 26, 2013

Video - Cradle to Cradle: Certifying Products to Create the Future We Want for Our Children

The Cradle to Cradle Products Innovation Institute was created to bring about a large scale transformation in the way things are made. Cradle to Cradle (C2C) provides third party certification of products, they are working to create a future of abundance for our children. In this video they ask the question "how soon will you join them" the answer must be "now." C2C endeavors to provide a new standard of quality around the world. It has five levels of certification that begins with Basic. The other levels are Bronze, Silver, Gold and Platinum.

They offer certication in five categories:
  • Material Health 
  • Material Re-utilization 
  • Renewable Energy Use 
  • Water Stewardship 
  • Social Fairness
These five attributes drive innovation, they differentiate, growing and increasing the profits of those that make them. Cradle to Cradle isthe new standards of quality.

For more information click here.

Related Articles
The History and Value of Environmental Labeling
Standards are Required to Combat Eco-label and Eco-Certification Libel
Technology Certification
ISO Principles for Environmental Labels and Claims
ISO 14020 Series: Three Types of Environmental Certification
ISO 14001 Certification in the Solar Sector
Green Lumber Certification Standards
A Model for the World: Interface's Environmental Product Declarations and Standards
Apple's Reversal on EPEAT Says a Lot About Consumers
Organic Standards: Certified Labels
Standards are Required to Combat Eco-Label Libel
CSA Standards for Sustainable Events
The New 2012 CEC Sustainability Standards
GHG Protocol and Scope 3 Accounting and Reporting Standard
ISO Standards and Greener Vehicles
ISO 50001 Energy Management Standard
ISO Sustainable Buildings Standards Canadian Guidelines on Environmental Claims
Green Marketing Legislation
Best Practices for Communicating Sustainability
Best Practices for Sustainable Businesses

No comments: