Monday, February 25, 2013

H&M's Sustainability Efforts Now Include Recycling

On February 21, 2013, H&M launched an ambitious program designed to reduce the amount of clothing that goes into landfills. The clothing retail giant is now accepting used clothing of any brand in its 48 markets around the world. H&M is working on the 3 R's, (reduce, reuse or recycle), with the ultimate aim of sending no waste to landfills.

H&M has partnered with Global Green USA, the American affiliate of Green Cross International, and I:Collect. Under the partnership, I:Co will repurpose the clothing collected at H&M stores.

Customers who submit clothing under this initiative will be compensated. For each bag of clothing donated, customers will receive a voucher for 15 percent off their next purchased item.

The company says it wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibers.

In its website the H&M lists their sustainability initiatives and explains their efforts by saying: "Offering our customers fashion and quality at the best price means that we need to keep unnecessary costs down. Making the most of the resources we buy and avoiding waste at every stage of our value chain is central to this."

Under H&M’s "Conscious program," they have become the No. 1 user of organic cotton worldwide and they have banned perfluorinated compounds, or PFCs, in all of their products ordered after Jan. 1, 2013.

H&M is working towards resource efficiency which also helps them to minimise the negative environmental impact of their operations. This includes manufacturing waste, transport and product packaging, shopping bags, shop fittings and construction waste from building new stores. They are also working with their customers and business partners to reduce waste.

For more about H&M's sustainability initiatives click here.

© 2013, Richard Matthews. All rights reserved.

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