Tuesday, September 17, 2013

Webinar - How to Create an Effective Cause Marketing Program

This free webinar will take place on September 25, 2013, at 1:30 ET. It is intended for those who wish to tie their cause marketing promotions to real-world results (eg sales, traffic, loyalty, or engagement).

Join Anne Erhard, SVP, Cause Marketing at MSLGROUP, and Sandra Hijikata, March of Dimes Chief Revenue Officer, to explore cutting edge best practices for creating successful, mutually-beneficial cause marketing programs for retailers and consumer products that drive purchases and raise funds in this FREE webinar.

You Will Receive:

Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time) The opportunity to ask questions of the presenters (live attendees only) A download of the PowerPoint presentation that accompanies this webinar

Speaker Profiles

Anne Erhard, SVP, Cause Marketing & Corporate Social Responsibility, MSLGROUP

Anne has fifteen years experience in cause, CSR, nonprofit branding, integrated marketing communications, and public/private partnerships. The campaigns Anne has helped create have raised hundreds of millions of dollars and engaged millions of people.

At MSLGROUP, Anne leads corporate sponsorship strategy for the March of Dimes imbornto campaign and purpose-led communications for ANN INC. (parent company of Ann Taylor and LOFT). She has recently managed cause platform development for Kellogg's, cause marketing strategy for select P&G brands, and social purpose platform development for PayPal. Prior to joining MSLGROUP, Anne helped develop and execute award-winning cause efforts, including: the American Heart Association's Go Red For Women, Jockey International's Jockey Being Family, L'Oreal USA's For Women in Science, and Boys & Girls Clubs of America's Great Futures Start Here.

Sandra Hijikata, Chief Revenue Officer, March of Dimes Foundation

The Chief Revenue Officer is a newly created position established to lead, strategically integrate, grow and diversify all revenue streams of the Foundation. The goal is to establish and sustain double-digit revenue growth and to balance development of sustainable and repeatable best-fundraising practices with a rapid expansion of new sources of revenue through creative, innovative thinking and approaches.

Prior to joining the March of Dimes, Sandra served in numerous roles at the American Heart Association. These included: Vice President, Science Translation and Resource Development; Executive Vice President for the American Heart Association, Pacific Mountain Affiliate. In this capacity, Sandra was responsible for the implementation of the revenue generation, mission focus, and administrative support functions within this 9 state affiliate.

Click here to register.

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