Thursday, November 14, 2013

Cause Marketing Complimentary Webinars

Here are two complimentary cause marketing webinars, one for business and the other for non-profits. These two webinars will take place on on November 21, 2013, they will be conduced by For Momentum's Mollye Rhea. They're full of great material including lots of real-life examples and relevant, useful tips. Participants will learn about which programs are generating major business and cause benefits -- and why. They will also discover what kind of civic engagement today's consumers expect from companies and how to leverage cause marketing to move a company or cause forward.

Cause Marketing 101 for Business: This webinar will take place on November 21, 2013 2:30pm ET. It will provide companies large and small with a framework for assessing how cause marketing could make them more successful.

Click here to register.

Cause Marketing 101 for Nonprofits: This webinar will take place on November 21, 2013 12:30pm ET. It will share advice on getting into the business mindset, creating attractive offerings and developing win-win relationships with corporate partners.

Click here to register

Participants Will Receive:


Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time)

The opportunity to ask questions of the presenter (live attendees only) A download of the PowerPoint presentation that accompanies this webinar

Speaker Profile

Mollye Rhea, Founder and President, For Momentum

Agency Founder and President of For Momentum, currently ranked the #5 Cause Agency in the United States by Corporate Social Responsibility magazine, Mollye Rhea has 25+ years of experience in cause marketing strategy and strategic alliances.

Since founding For Momentum in 2003, Mollye and her team have played an agency role in 60+ partnerships, raised millions in cash and in-kind donations for charity clients and directed millions of dollars of resources for corporate clients.

While employed by For Momentum and previous NPO's, the For Momentum team has raised $250MM+ in resources for dozens of worthy organizations in partnership with hundreds of brands. Mollye has a well-rounded background, ideal for cause alliance development. Prior to forming For Momentum, Mollye served as GVP of Strategic Alliances for the national office of the Arthritis Foundation. Mollye previously held leadership roles for InterContinental Hotels Group, overseeing national brand strategy for the Holiday Inn brand. And, she also has agency experience with Young & Rubicam and McCann-Erickson. As a result, Mollye understands all perspectives in the cause partnership equation.

Price: FREE for everyone, however, pre-registration is required and space is limited!

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