Tuesday, February 18, 2014

Laggards in Toxic Clothing Detox: Adidas and Nike

Greenpeace has been very successful at encouraging some of the world's largest brands to stop using hazardous chemicals in their manufacturing process. While some have voluntarily agreed to detox, some big brands like Adidas and Nike are stuck on the first step, while others like Disney have not even begun. As Greenpeace puts it these brands and others like them need some serious "Detox rehabilitation."

Achieving zero discharges of hazardous chemicals will not be easy and it will not happen overnight but Greenpeace has laid out a five step program to help any corporation that wishes to do so.

To help encourage these brands to see the wisdom of "detox," Greenpeace is focusing their attention on mobilizing people to act. Their goal is to protect children and keep these hazardous chemicals out of our waterways and off of our skin.

One of the campaigns that Greenpeace has organized involves inundating the companies with the following tweets:

@adidas time to go #allin for #Detox and stop using the #LittleMonsters in our kid’s clothes: http://act.gp/1eleuSH

@Disney stop the toxic nightmare, #Detox now and let our children live happily ever after: http://act.gp/1eleuSH

© 2014, Richard Matthews. All rights reserved.

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