Saturday, June 14, 2014

Video - Cause Marketing Forum 2014 Keynote Address

Here is the Keynote address from the Cause Marketing Forum 2014 conference that was held in Chicago. This theme was 'Innovating for Impact' a key success strategy of this year's nonprofit Golden Halo Award Winner: Children's Miracle Network Hospitals. President and CEO John Lauck's keynote address was full of insights you can use to promote a culture of innovation whether you work for a company or cause.

This video addresses:
  • Living carefully in our technology-focused world (punctuated by a laugh-out-loud story) 
  • Bringing the impact of a corporate initiative to life 
  • Setting big goals to make significant progress 
  • Using a 'flight plan' to advance innovation 
  • Making failure acceptable (complete with a 'Back to the Future' example you won't forget)

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