Sunday, October 5, 2014

Event - Making Science Storytelling Engaging and Accurate

This workshop will take place on November 3, 2014 at the Poynter Institute, 801 3rd Street South, St. Petersburg, Florida. Making Science Storytelling Engaging and Accurate, is a one-day intensive workshop that will help science and environmental journalists, bloggers and students produce engaging and informative content.

With increasing demand to produce compelling science stories, journalists are also faced with entertainment that can confuse scientific fact and fiction. As the need for science stories continues to grow, it has left the American public more misinformed about science than ever. Participants at this workshop will learn to craft compelling science-based stories in a competitive media landscape to accurately inform the public while keeping them engaged.

Participants will also learn how to:

- breathe excitement into your stories
- pitch to editors
- tap into research tools that make data accessible
- begin an investigation into an individual or organization

The presenters will be Kelly McBride, Vice President of Academic Programs at the Poynter Institute, Jennifer Bogo Executive Editor, Popular Science and Angela Posada-Swafford, Freelance Science and Exploration Writer.

Whether you are a freelance writer pitching various editors, or a staff writer pitching your boss, your pitch must be on target. This session will walk the workshop audience through the various methods for developing a story ideaand sounding it out to editors.

The methods for judging an expert's appropriateness for contributing to a story, translating scientific jargon into the vernacular and fact-checking the work before publication.

A time-tried way to engage the public is by telling a good tale. But that requires the ability to organize and execute a complicated project, often within a short time frame. This session will lay out the methods for organizing a long project from conception to publication.

Science is often complicated and inaccessible to the audience. One of the best ways to get readers over that hurdle is a character-driven story. This session will describe how reporters find characters and bring them to life in stories about science.

This workshop is ideal for Science and environmental journalists, bloggers, students and anyone interested in reporting about science and the environment.

The Poynter Institute for Media Studies is a leader in journalism education, and a thought leader that stands for uncompromising excellence in journalism, media innovation and 21st century public discourse. Its e-learning division, News Uni versity,, offers the world’s largest online journalism curriculum. The Institute’s website,, produces 24-hour coverage of news about media, ethics, technology, the business of news and the trends.

Price: $79.00
Price for SEJ members and students: $59.00

Click here to download the flyer.

For more information or to register click email

No comments: