Sunday, October 12, 2014

Event - Sustainable Brands '14 London

This event will take place on November 3-5th at the Lancaster London, London, UK. Sustainable Brands '14 London Let's Build the Regenerative Economy of the Future Together.

Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide with focused attention on understanding and leveraging the role of brands in shaping that future.

Successful brands today are expected to deliver deeper value to their customers – to move beyond the intent to be 'less bad' toward becoming a truly meaningful and net positive force for restoring healthy environments, communities, families and people. Through better business models, smarter product design and engaging stakeholders in partnership, brands will find success and ultimately help create the regenerative economy of tomorrow.

This year marks the 3rd year the community is gathering in London. Dedicated business leaders from companies such as Unilever, Marks & Spencer, BASF, Heineken and others are planning to participate as well as thought leaders from Guardian Sustainable Business, Forum for the Future, SustainAbility and more. There is a conscious effort to bring unexpected participants together - large multinational corporations, start-ups, NGOs, academia, investors and government agencies - each bringing a unique perspective but shared passion for shifting the world to a sustainable economy.

The Reimagine, Redesign, Regenerate theme prompts leaders to actively reimagine what's possible when unlikely partners collaborate to build multi-stakeholder partnerships and formerly siloed conversations end up in the same room together. Redesigning business success takes both the right-brained 'creative punks' and the left-brained 'technical wonks' working in tandem. Find them both collaborating together at SB'14 London this November and join them in designing your brand success.
Sustainable Brands 14 in London offers three full days of inspiring stories, stand-up-and-debate breakout sessions and hands on instructional workshops all designed to encourage collaboration and networking.

What You Will Learn:
  • Up to the minute market trends driving new opportunity for brand innovation
  • How leaders are repositioning their brands around deeper meaning and purpose
  • How understanding product life cycle impact can lead to more creative, win/win innovation
  • How to build shared value into your supply chain
  • How to create authentic, two-way conversations
  • How to use storytelling rather than overly-technical or scientific marketing messages
  • How to move beyond individual or limited-scope sustainability initiatives
Click here for the full program.

To register click here.

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