Friday, February 27, 2015

Sustainable Packaging Growth and Competitive Advantage

Research reveals that sustainable packaging is growing and provides a competitive edge. In addition to addressing current and future regulatory demands, green packaging offers added value. As online shopping proliferates consumers are becoming increasingly savvy and part of that awareness extends to packaging.

Many big corporations already use sustainable packaging materials. This includes Cadbury, Coca-Cola, ConAgra Foods, Nestle and Pepsico. These companies know that sustainable packaging materials can preserve food and protect its nutritional value.

As reported in an Environmental Leader article, research firm TechNavio says that the global green packaging market is expected to grow at a compounded annual growth rate of 7.84 percent between 2014 and 2019. This growth is expected to be driven largely by the food and beverage industry.

Faisal Ghaus, VP of TechNavio, explained that green packaging also offers a competitive advantage. Sustainable packaging is both good for the environment and the bottom line.

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