Friday, February 6, 2015
Top Ten Most Reputable Companies: A Business Case for CSR & Sustainability
These are the findings of the 2014 CSR RepTrak Study, which ranks the world’s 100 most reputable companies.
A comparison of the 2014 and 2013 results shows that not much has changed in terms of the top ten firms.
Walt Disney moved up one spot and Google moved moved up two spots to capture the pole position in 2014. BMW group fell one position, Sony improved by one spot and Canon climbed two spots. Both Daimler and Lego fell two spots while Microsoft fell three spots. Samsung broke the top 10 for the first time.
In addition to ranking corporations, the RepTrak study serves as a business case demonstrating the value of CSR and sustainability. The study shows that firms with better CSR reputations are much better at securing the trust of consumers and getting them to buy their products. Companies that score higher are also better able to generate word of mouth advertising.
To see the entire study click here.
Posted by Richard Matthews