Saturday, February 14, 2015

Video - Massive Apple and First Solar Partnership

Corporate behemoth Apple is making good on its embrace of sustainability with a new $848 million 3000 acre solar project powered by panels from First Solar. This will triple Apple's supply of solar energy. This electricity will power its offices in California, along with 52 retail stores and a data center. This is a good deal for Apple as there are no upfront investment costs and they will get electricity cheaper than they would have through the existing grid. However as Apple CEO Tim Cook explained this is about more than just ROI, renewable energy projects are consistent with Apple's values. As Cook has said repeatedly Apple's new corporate ethos is about "leaving the world a better world than we found it." Under Cook Apple is aligning the company with the values of its customers including environmental sustainability.

Apple Makes Sustainability Investments in China

Apple Proves its Never too Late to Go Green
Apple's Sustainability Leadership
Companies with the Best CSR Reputation
Lisa Jackson on the Road to 100% Renewables (Video)
Is Apple's Adoption of Sustainability Too Little Too Late?
Apple's Reversal on EPEAT
Steve Jobs: Apple's Product Recycling Efforts
Under Steve Jobs Leadership Apple Removed Toxic Chemicals from its Products
Video: Steve Jobs 2005 Stanford Commencement Speech
Video: Steve Jobs on Computer Efficiency
Apple's iPhone Green Applications

No comments: