Monday, July 24, 2017

The Model 3 is Proof of Musk's Strategic Genius at the Helm of Tesla Motors

Tesla Motors has cemented its role as a leader in the electric vehicle space with the launch of  the Tesla 3. This car is the realization of Musk's overarching strategy to bring sustainability to the people.

Over the last 14 years the electric automotive upstart has grown exponentially while employing 18,000 people. Now Tesla is on the cusp of even more massive growth. Musk said there will be a six fold increase in productivity with production expected to increase from 100,000 cars a year to 600,000 cars a year in 2018.

Musk has realized his eleven-year-old dream of using revenues from the sales of an electric sports-car to build an affordable EV for the masses. Musk's brilliant financing strategy has unfolded according to a three step plan. Sales of the Roadster were invested in the development of luxury vehicles, the Model S sedan and Model X SUV, which in turn provided the financing for the Tesla 3.

The much awaited fully electric Tesla Model 3 is rolling off assembly lines. This vehicle is a key part of Musk's "master plan" that seeks to provide consumers with clean technologies. The first production Model 3s were completed on Friday, July 3.  A "handover party" is scheduled for July 28th when the first 30 buyers will take possession of their Model 3s.

The Tesla 3 has a range of 215 miles and a sticker price of $35,000 ($27,500 after federal electric car tax credits). This vehicle is the flagship of the third generation of EVs that are both affordable and capable.

The Model 3 production schedule will see 100 cars produced in August, more than 1,500 in September and 20,000 in December. Production will keep scaling up with the goal of producing more than 40,000 per month or 500,000 vehicles a year in 2018.

This is a groundbreaking car both for the company and the future of EVs. As a reasonably priced EV with serious range the Tesla 3 is helping to make clean transportation mainstream.

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