Sunday, April 29, 2018

Event - Engage for Good (EFG)

Engage for Good will take place on May 23 - 24, 2018, in Chicago, Illinois. Formerly the Cause Marketing Forum, Engage for Good (EFG) is back this year to provide valuable information for cause marketers all along the experience spectrum and in varying formats (keynote presentations, breakout sessions, small group discussions, etc.) to cater to people with different learning styles.


Whether you are a cause marketing beginner or veteran, work for a business or a nonprofit, these pre- and post-conference workshops will allow you to gain insights that will help you advance in 2018 and beyond. Separate fees apply for each of these high-touch, small group sessions.
  • Business Leader Summit
  • Corporate Alliances 101 for Nonprofits
  • Nonprofit Leadership Summit
  • Nonprofit Graduate (303) Course

Featured Speakers

Speakers will address some of the best examples of cause marketing and social impact campaigns that truly move the needle for both company and cause. This year’s faculty is comprised of some of the best and brightest individuals in the industry, willing to openly share their lessons learned with you.
  • Asha Sharma Facebook Product Lead, Social Good
  • Michael Strautmanis The Obama Foundation Chief Engagement Officer
  • Laura Swapp REI Director of Next Gen Marketing
  • Racquel Russell Zillow VP, Government Relations and Public Affairs
  • Carolyn Miles Save the Children President & CEO
  • Rob Acker CEO
  • Atlanta Mcllwraith Timberland Senior Manager, Community Engagement and Communication
  • Josue Estrada Senior Vice President of Marketing and Industry Solutions
  • Icema Gibbs JetBlue Director - Corporate Social Responsibility
  • Jeffrey Burrell Riot Games Head of Corporate Social Responsibility
  • Laura Atwell Team Rubicon Vice President of Development
  • Rajesh Anandan UNICEF Kid Power Co-creator UNICEF Kid Power, Co-founder ULTRA Testing
  • Mary Jane Melendez General Mills Foundation Executive Director
  • Sue Burton Bank of America Senior Vice President, Enterprise Brand Strategy and Programs
  • Talita Erickson Barilla General Counsel
  • Scott Beaudoin ACTIO Group President
  • Jayme Jenkins The Body Shop Canada VP Marketing & Corporate Responsibility
  • Diana Hovey Dine Out for No Kid Hungry Senior Vice President
  • Melanie LeGrande Major League Baseball Vice President of Social Responsibility
  • Kyle Moss Qualcomm Wireless Reach Program Manager and Global Entrepreneurship Lead
  • Penny Neferis JetBlue Airways Director of Business Continuity & Emergency Response
  • Khalil Smith NeuroLeadership Institute (formerly with Apple) Lead, Diversity and Inclusion
  • Jessica Jecmen Accenture Foundation Executive Director
  • Chris Perry CMN Hospitals Managing Director, Corportate Partners
  • Melanie Fallon-Houska Penguin Random House Director, Corporate Giving
  • Kerry Steib Spotify Director of Social Impact
  • Kristen Fraser Aflac Manager, Marketing Public Relations
  • Lucy Darragh Blue Cross Blue Shield of Massachusetts Director of Corporate Citizenship
  • Kyla Turner Love's Travel Stops & Country Stores Communications Manager
  • Sue Petersen San Francisco Giants Executive Director
  • Grace Kim Good Worldwide Senior Managing Director
  • Anna Momrow PayPal Head of Consumer Cause Marketing
  • Dave Stangis Campbell Soup Company Vice President-Corporate Responsibility and Chief Sustainability Officer
  • Mark Feldman Cause Consulting Principal and Managing Director
  • Sanjay Podder Accenture Managing Director
  • Maureen Carlson Catalist Co-Founder/Chief Innovation Officer
  • Patty Gentry No Kid Hungry Senior Manager of Grassroots Advocacy & Youth Engagement
  • Charlotte Lucich Habit Burger Grill Director of Marketing
  • Christopher Fuller Inspire Brands Head of Communications
  • Laura Freveletti Allstate Insurance Company Senior Program Officer, Allstate Foundation Good Starts Young
  • Alisha Greenberg Sports Impact Leadership Certificate (SILC) Founder and Co-Director
  • Beth Villatico Fidelity Workplace Solutions Director, Human Resources
  • Bernadette Grey MDR Chief Marketing Strategist
  • Brittany Hill Catalist CEO and Co-Founder
  • David Hessekiel Engage for Good President
  • Gregg Witt Motivate EVP, Youth Marketing
  • Kevin McAndrew Save the Children Senior Director, Social Innovation Partnerships
  • Jake Skoloda Millennial Ad Network, LLC President and Co-Founding Partner
  • Mollye Rhea For Momentum Founder and President
  • Shannan Scarselletta ImproVision Consulting Founder
  • Karen Wu Perlman & Perlman, LLP Partner
  • Joe Waters Selfish Giving Founder and Blogger
  • Frank Smith Raffa Partner
  • Eric Singler PRS IN VIVO Managing Director
  • Lauren Chasanoff Common Impact Senior Manager, Marketing HP Heather Prill Home Depot
  • Julie Laird Davis Habitat for Humanity International Vice President Corporate and Foundation Relations

Click here for the full program.
To register click here.

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